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Retail Sales and Marketing

CareerTechnical Education (CTE)
2014-2015 School Year

Course Description

This class will implement the California Career and Technical Education Standards for the Industry Sector of Marketing, Sales and Service, and focus on occupational competencies as follows:

      • Orientation to Retail Sales and Marketing and Professional Selling
      • Health and Safety
      • The  Selling Process
      • Customer Service
      • Cashiering – Retail Financial Transactions
      • Visual Merchandising
      • Stock Handling, Inventory, and Loss Prevention
      • The Promotional Mix
      • Buying and Pricing- Ensuring Long-Term Profitability
      • Retail Management
      • Career Planning and Management
  • Job Attitudes
  • Job Achievements

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